“Growing a small business doesn’t happen overnight, and there are several ways to boost your vision and get your company’s name out there, which means it takes a little time to figure out what works best for your business.”
There are a few simple things you can do that will nearly guarantee growth, however, as they’ve been proven by small business owners in the past. These include utilizing customer relationship management (CRM) platforms like Salesforce, as well as raising the bar where your marketing and website are concerned. Pell Software can help with the latter by offering customized solutions for your business needs. You can also amp up the focus on your staff and hiring practices to ensure you have the best people on your team. Here are a few tips on how to grow your business the smart way.
Adjust your website
As a business owner, you may already know about the benefits of utilizing SEO on your site to ensure customers can find you easily through search engines. You might also have a professional-looking homepage. However, if customers can’t find what they’re looking for almost immediately, they’re likely to leave. In fact, most customers spend just 8 seconds on a website before moving on to something else, so if your pages don’t draw them in with compelling copy, easy navigation, and product videos, it’s time to update the site accordingly. Make sure customers can see what your business has to offer right away and that they can easily jump to a page that gives them the info they’re looking for, as well as an easy way to pay.
Utilize social media
Like a great website, social media is a wonderful tool that can help you advertise and reach a whole new audience every day with the right moves. However, it’s important not to underestimate the other benefits that come with social media; namely, reviews. Many customers gravitate toward a business after reading positive comments from other clients or after hearing about it from a friend or family member, and social media is a great way to encourage word-of-mouth. In order to encourage reviews and comments, add photos and videos to your pages and interact with customers as often as possible.
Invest in your dream team
Much like a glowing review can have a big impact on your sales, having the perfect team can make a huge difference in the growth of your business. Many entrepreneurs prefer to do almost everything themselves, but remaining solo can actually be detrimental when you’re trying to branch out and garner new customers–not to mention exhausting. Investing in your employees and their skills will give you the time to focus on other things while ensuring that your business is well taken care of, especially if you create a supportive atmosphere. You can achieve this by offering things like remote work, wellness programs, and incentives, as well as perks.
Stay on top of your responsibilities
Along with managing employees, running a business comes with many responsibilities, and it can be easy for a few of those to slip through the cracks if you aren’t organized. Staying on top of legalities will give you peace of mind throughout the year while ensuring that you’re able to focus on expanding things. This is especially important when your business growth starts to take off since any major changes–such as your business address or additions to shares–will need to be reported each year. Failure to do so could result in hefty fines or even an inability to conduct business in your state, so it’s essential to utilize things like automated tech and crucial services like Zenbusiness to file your annual reports and stay compliant and, in turn, stay organized and on track.
Expanding your business comes with a lot to think about, but by utilizing these tips you can start the process with peace of mind. Take your time with a slow, steady expansion so you can make adjustments to your staff or planning as needed.
Have an idea for custom software for your business? Get in touch with Pell Software and find out more about their services.
